Organic: From 2024 to 2025 (Q1), engagement rates across all platforms significantly outperformed benchmarks, with Facebook reaching up to 16.2% (2% BM), Instagram up to 16% (4% BM), and LinkedIn up to 11.9% (5% BM). 

Initiatives that cross-promote our lines of business help drive brand awareness and expand the business.  

This initiative gains patient loyalty through quarterly, seasonally relevant mailings to discharged CenterWell Home Health patients at least 100 days post-discharge. Feedback from 2024: 36K letters sent 12/1 with 53 total incremental patients, which is 10 x ROI ($3,866 per admit).

This multi-tactic campaign is part of 2025 AEP and highlights our partnership with USAA and builds trust with veteran audiences.  

A targeted patient flyer, letter and envelope promoting vaccination clinics for the Kansas and Missouri markets surpassed the benchmark of 30 vaccinations per event for all 6 clinics.